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What are the most important features to highlight in my property listing?

6 December 2022

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If you’ve started working on your property advertisement, you might be wondering what features are most important to include. Here’s what you need to know to attract the attention of your future tenant.

So what are the most important features to include in your next property listing? The answer is simple: Highlight the features that will be most appealing to potential renters. Those features can vary depending on your property and your target audience, but there are standard pieces of information you should ensure you include.

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Hot tip: Property listings on Rent.com.au that receive the highest level of enquiry regularly include a list of features such as pet friendliness (30.7%), location (12.5%) and a pool (3.65%).

The size of your property

It’s important to include information about the size of your rental property in your listing because it helps potential renters determine if it’s the right fit for them.

For example, if your property is a small studio apartment, it may be best suited for a single person or a couple. But if your property is a large, multi-bedroom house, it may be better for a family or group of roommates.

By providing information about the size of your property, potential renters can get a better sense of whether it’s the right fit for them.

In addition, providing information about the size of your property can also help attract higher-quality tenants. If your property is spacious and well-appointed, it may be more likely to attract tenants looking for a high-quality living space.

But if your property is small and cramped, it may attract tenants looking for a low-cost option. By highlighting the size of your property, your listing can attract the attention of potential tenants looking for a property that meets their specific needs and preferences.

Here are four good ways to highlight the size of your rental property:

Use keywords or phrases that describe the size of the property, such as “spacious,” “cosy,” or “luxurious.”
Include specific details about the size of the property, such as its square footage or the number of rooms.
Use images or floor plans to illustrate the layout and features of the property.
Highlight the benefits of the size of the property, such as the ability to accommodate a family or roommates.

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The number of bedrooms and bathrooms

Details about the number of bedrooms and bathrooms in your listing are also important. If your property has many bedrooms and bathrooms, it may be suitable for a large family or group of roommates.

If your property has a small number of bedrooms and bathrooms, it may be suitable for a single person or a couple. By providing information about the number of bedrooms and bathrooms, potential renters can better understand whether the property will be a good fit for their needs.

Including this information in the property listing can also benefit you by attracting a better quality tenant. For example, if your property has many bedrooms and bathrooms, it may be more likely to attract tenants looking for a spacious and well-appointed living space.

In contrast, if your property has a small number of bedrooms and bathrooms, it may be more likely to attract tenants looking for a low-cost option.

Here are four good ways to highlight the number of bedrooms on your property:

Use keywords or phrases that describe the number of bedrooms, such as “2-bedroom,” “3-bedroom,” or “studio.”
Include details about the bedrooms, such as their sizes, locations, or features.
Use images or floor plans to illustrate the layout and features of the bedrooms.
Highlight the benefits of the number of bedrooms, such as the ability to accommodate a family or roommates.

The location

Including information about the rental property’s location in your listing can give potential renters a sense of the area. This can help renters decide whether your property is the right fit for them and help them understand the surrounding neighbourhood and what it has to offer.

For instance, if your property is located in the heart of the city, renters who want easy access to public transportation, shops, and restaurants will be drawn to it.

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But if your property is in a quiet suburb, it may be more appealing to renters who want a peaceful, family-friendly environment. By providing details about the location of your property, potential renters can figure out if it’ll be a good match for their needs.

Including this information in your property listing can also attract better quality tenants. For instance, if your property is located in a highly sought-after neighbourhood, it may be more likely to attract tenants willing to pay a higher rent for the convenience and amenities of the area.

Here are four good ways to highlight the location of your rental:

Use keywords or phrases that describe the location, such as “downtown,” “near the beach,” or “in a quiet neighbourhood.”
Include specific details about the location, such as the name of the street or the proximity to public transportation or local amenities.
Highlight the benefits of the location, such as access to good schools or a vibrant community.
Compare the location to nearby areas or neighbourhoods to help potential renters understand its unique characteristics and advantages.

Any unique or desirable features

Pet friendliness:

There are several reasons it’s worth highlighting your property’s pet-friendliness in your listing. Firstly, highlighting pet-friendliness can help to attract a wider pool of potential tenants. Many renters have pets and often have difficulty finding rental properties that allow pets. By highlighting that your property is pet-friendly, you can attract the attention of these renters and increase the chances that they will consider your property.

Secondly, highlighting pet-friendliness can help to attract higher-quality tenants. Renters with pets are often willing to pay a premium for pet-friendly properties because they are hard to find. By highlighting that your property is pet-friendly, you can increase the perceived value of your property and potentially attract tenants willing to pay a higher rent.

Thirdly, highlighting pet-friendliness can help to reduce turnover and increase tenant satisfaction. Renters with pets often face challenges when finding suitable rental properties, and they may be more likely to stay in a property for a more extended period if it allows pets. By highlighting that your property is pet-friendly, you can help to reduce turnover and increase tenant satisfaction.

Here are three good ways to highlight that pets are welcome:

Use keywords or phrases that describe the property’s pet-friendliness, such as “pet-friendly,” “pets-allowed,” or “dog-friendly.”
Include specific details about size, breed restrictions, or whether a pet bond is required.
Use images to illustrate the property’s pet-friendliness – show off the outdoor space.
Highlight the ability to bring a pet or the availability of a dog park nearby.

Balconies:

Here are three good ways to highlight your balcony:

Use keywords or phrases that describe the balcony, such as “private balcony,” “large balcony,” or “rooftop balcony.”
Include details about the balcony, such as its size, location, or features.
Highlight the benefits of the balcony, such as the ability to enjoy outdoor space or the view from the balcony.

Garage space:

Here are three good ways to highlight your garage:

Use keywords or phrases that describe the garage space, such as “private garage,” “2-car garage,” or “attached garage.”
Include details about the garage space, such as its size, location, or features.
Highlight the benefits of the garage space, such as the ability to park a car or the convenience of additional storage space.

Backyard / outdoor space:

Here are three good ways to highlight your backyard space:

Use keywords or phrases that describe the outdoor space, such as “private yard,” “large backyard,” or “garden oasis.”
Include specific details about the outdoor space, such as its size, location, or features.
Highlight the benefits of the outdoor space, such as enjoying outdoor activities or having a garden or BBQ area.

Other unique features worth highlighting: