More than 350,000 people have now created a Renter Resume, one of Australia’s most comprehensive renter profile applications.
“Renter Resume continues to exceed our growth expectations. For us, hitting the 350k milestone in less than two years is both exciting and humbling. We know we have a product here that is actually making a difference in people’s lives every day. Renting is still too complex and intimidating, but the support from our customers shows us that we are on the right path,” said RENT CEO Mr Greg Bader.
“Like all of our products, Renter Resume will continue to evolve based on our customers’ needs. A recent addition to the process is allowing customers (both renters and landlords) to indicate their preferred lease duration. Over time, we will use this and other data to better match people to properties. It might seem a trivial change, but our data shows there is a significant mismatch, with only around 40% of renters wanting a 12 month lease (but 80% end up with one); over 40% of our renters also indicated a preference for a lease longer than 12 months, yet less than 10% ended up with one. This sort of imbalance is not in the best interest of either landlords or renters, neither of whom want the instability that results”.
New Rent app launched
The new RENT App was released onto the Apple and Android platforms just over a week ago and early indications (downloads, installs) are positive.
“An important feature of our App is the ability to search for properties using ’lifestyle‘ ratings as provided by other renters in addition to the traditional suburb search. We are the first portal to offer this functionality in the market (perhaps even globally) but while that’s pretty cool to me, the most impressive part is that the search functionality is enabled by our customers’ contributions. The best people to ’rate‘ a suburb are the people that live there. Our customers have provided over 400,000 category reviews covering nearly every location in the country, so it seems fair to me that we consolidate that and offer it back to our customers as a tool for finding their perfect place,” explained Mr Bader.
“While the App has only been live for just over a week, we are seeing Renter Resumes created directly via the app providing an overall lift in Resume numbers. Whilst we expected there to be some substitution (App vs web Resume creations), we do think the overall simplicity that a native App offers will provide an overall lift in volumes over the medium term.”
Helping renters find their next home
“I absolutely love the Renter Resume concept. It was fun to put together and made a huge decision less daunting. I liked being able to have an easy spot to create my applications and apply for my bond loan. Moving is hard at the best of times, so being able to make that tedious process quicker and more clear-cut is fantastic. I’ve recommended the site to all my friends for their next move,” said Queensland renter Matt.
“Yes, the obvious benefits are in the automated enquiry and application process, but it’s much more than that,” Mr Bader said. “Renter Resume is giving Australia’s renters a head start in what is often a ludicrously competitive process. The feedback we’re getting is great, we’re actually making a difference to people, and that’s what it’s all about.”
Positive renter feedback
Amie, 22 is a renter in Dubbo, New South Wales and said the Renter Resume and Pet Resume features were key to her success in applying for her most recent property.
“My partner and I had been applying for properties to no avail on other websites for a week or two and had no response from agents. Then I found rent.com.au – I created a Renter Resume and made two Pet Resumes. Within 24 hours of submitting my property application on Rent.com.au, I had a call from the agent approving us and our dogs into the property,” she said.
“I’m convinced it was because of going the extra step to make a Pet Resume and show we were serious about our application.”
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