Pexels/Mary Whitney.

Preparing your investment property to go on the market can take a lot of effort. However, it’s important to remember that most people’s first impression of your home will not be up close and personal it will be through the photographs you present in listings.

Reproduced with permission of LJ Hooker 

To really put your home a cut above the competition, it’s vital to capture your home’s best side on film. One of the best ways to get this done is to hire a professional photographer to really make your home look like a star.

Get a professional

While it can seem easy to just grab your old digital camera and take a few quick snaps to put up for your listing, a little more effort will go a long way. Hiring a seasoned home photographer will provide a wealth of options for styles of lens and shot, as well as someone who has a trained eye for the best side your home has to offer.

This means you can get crisp, clear, stunning imagery right through your photoset. A higher-quality set of photos is more likely to attract a good tenant and will be a must when you want to sell in the future.

Good lighting

One of the most important factors in a great home photograph is light. Your real estate photographer will be able to help here, but make sure all the blinds, shutters and curtains are open to bring in as much natural light as possible. Turn on all the lights in your home to ensure your property is flooded with as much light as can be. Of course, make sure your windows are clean.

A good photographer should shoot your rooms when the light is at its brightest, and won’t let the shots become oversaturated. Doing it yourself, you can run this risk – an unsure photographer may end up with photos where the sunlight masks your home’s best features! This is why it’s important to get a professional. Who knows how much value you could add to the sale?

Add some plant life

Fresh green plants add a feeling of life and vitality to interior photos.  Make sure any dead leaves are removed and large leaves dusted. If you don’t have any plants, consider buying a pot plant to decorate the indoors as they help make the photos more appealing and can be used for the duration of the marketing campaign as they look at open for inspections too.

Clear the mess

Even the best camera won’t sell your home if you haven’t organised the rooms for maximum appeal. Take action before a photo shoot to let as much space flow through your home as possible – move surplus furniture and clutter, and make sure mirrors aren’t in places that could cause awkward reflections in photos.

Kitchen

Clear the clutter from any benches to help create the feeling of space. It’s OK to leave one to two nice appliances on the bench, but make sure the smaller appliances and those that are old are put away.

Bathroom

Hide toiletries and ensure the bathroom/s look fresh. Some nice soap, a small flowering plant and perhaps a candle is all that should be on display on the bathroom vanity. Make sure there are fresh plump towels, preferably white, a new toilet roll and that the loo seat is down. Pull open the shower curtain or make sure the glass shower screen is sparkling clean.

Bedroom

Photos seem to pick up every detail and every imperfection, so make sure you spend some time straightening your bed covers and tucking them in, fluffing up the pillows, and ensure all clutter and personal items are removed from the bedside tables. A bedside light with a small vase or indoor plant is enough to create interest in the photo without cluttering the space.

Clear the clutter

Walk around your property with fresh eyes and make sure you have removed all items that are cluttering up the home.  Ensure there are no shoes in the hallway, no old fruit in a fruit bowl, no mail, newspapers or paperwork piled up, nothing on the fridge door including your kids’ artwork, remote controls are out of sight, the majority of kids toys are hidden, and any sign of your pet such as food bowls, beds or litter boxes are removed

Highlight special features

If you have certain spaces that you want to highlight make sure you tell your photographer.  For instance, you may want a feature shot of your beautiful display shelves, a fireplace or fire pit, (but make sure it is lit or that the photographer photoshops in a fire). Perhaps you want to feature your hot tub or pool – Just make sure they are sparkling clean. Presenting these special features in the right way could help seal the deal with potential tenants.

Most people will see your home for the first time in a listing. By treating your home like a model for these photos, you’ll boost the number of renters enquiring and booking property inspections.

LJ Hooker
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LJ Hooker is one of the largest residential and commercial sales and property management organisations in the industry with more than 8,000 sales professionals, property managers and support team members in 730 franchised offices.

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