Are you ready to advertise your property for rent? To improve your chance of advertising success, there are a few common mistakes to avoid.
Let’s unpack each of these mistakes and a solution to make your life easier.
- Using low-quality photographs
- Providing incomplete or inaccurate information
- Using a generic or unengaging headline
- Using language that could be discriminatory or misleading
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Mistake – You’ve uploaded a stack of low-quality photographs
Solution: Invest in high-quality photographs
Using low-quality photographs of your rental property can significantly impact your success on the market. In today’s digital age, many potential renters will likely come across your listing online, and the first thing they will see is your photographs. If those pictures are low quality, you risk deterring potential renters from even considering your property.
Poorly lit or blurry photographs can make your space look unappealing and uninviting. They can also make it difficult for potential renters to get a good sense of the layout and features of your property. For example, if your photos are too dark, it may not be easy to see the size and features of different rooms. This can give the impression that your property is smaller or less well-appointed than it is.
In contrast, high-quality photographs can showcase your property in its best light and give potential renters a clear and accurate sense of what the space looks like. This can help to attract more interest in your property and make it more appealing to potential renters.
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In addition, low-quality photographs can reflect poorly on you or the managing agent you’ve appointed to look after the home. If the pictures are poorly lit or blurry, it can give the impression that you’re not attentive to detail or invested in your property. This can be a turn-off for potential renters looking for a well-maintained and cared-for space.
Overall, investing in high-quality photographs for a rental property listing is crucial for its success on the market. Not only can it make your property more appealing to potential renters, but it can also reflect well on you and help to attract more interest in your property.
Mistake: You’ve provided incomplete or inaccurate information
Solution: Give your future renter everything they need to know
This is a big one. Providing incomplete or inaccurate information about your rental property can significantly impact its success on the market. Depending on your local market’s competitiveness, potential renters may have many options, and providing incomplete or inaccurate information can make your property less appealing and trustworthy.
For example, if your property listing only includes a few sparse details and fails to mention important features or amenities, potential renters may think your property is not worth considering. They may assume that your property lacks features or amenities that are important to them, and they may move on to another listing that provides more information.
Inaccurate information can also be a major turn-off for potential renters. If your property listing includes false or misleading information, it can give the impression that the owner or manager is untrustworthy or not transparent. This can damage your reputation and make it less appealing to potential renters.
Furthermore, providing incomplete or inaccurate information can make it more difficult for your future tenant to make informed decisions about your property.
If your property listing doesn’t include important details or contains false information, it can be difficult for potential renters to get a clear picture of what your property is like and whether it meets their needs. This can lead to misunderstandings and frustrations, ultimately harming your property’s success on the market.
Overall, providing complete and accurate information about a rental property is crucial for its success on the market. By giving potential renters all the information they need to make informed decisions, your property will be more appealing and trustworthy and ultimately attract more interest and success.
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Mistake: Your headline is super generic and non-engaging
Solution: Take time to craft a genuine and engaging headline
Using a generic or unengaging headline for your rental property listing can greatly impact its success on the market. Renters are often bombarded with a wide range of property listings, and photos aside, the headline may be the first thing that catches their attention. If your headline is generic or unengaging, it may not grab their attention and make them want to learn more about your property.
A generic headline, such as “Beautiful 2-bedroom apartment for rent,” doesn’t offer any unique or compelling information about your property. It is likely to blend in with other listings and fail to stand out. As a result, potential renters may scroll past the listing without giving it much thought.
An unengaging headline, on the other hand, may grab attention, but for the wrong reasons. For example, a headline that is overly salesy or flashy, such as “Rent this amazing apartment now!” can come across as inauthentic and may turn potential renters off.
In contrast, a well-crafted and engaging headline should grab potential renters’ attention and make them want to learn more about your property. For example, a headline that highlights a unique feature or amenity of your property, such as “Spacious rooftop terrace with stunning city views,” can pique potential renters’ interest and make them want to find out more.
Overall, your property listing’s headline plays a crucial role in its success on the market. A well-crafted and engaging headline can grab potential renters’ attention and make your property stand out from the competition, while a generic or unengaging headline can fail to grab their attention and make your property blend in with other listings.
Mistake: Your listing includes misleading or potentially discriminatory language
Solution: Use inclusive, accurate and transparent language in your listing
Discrimination and misleading information are not tolerated on property listings, and using such language can damage the reputation of your property and make it less appealing to potential renters.
Discriminatory language, such as using words or phrases that are intended to exclude or marginalise certain groups of people, can be a major turn-off for potential renters.
For example, using language that implies a preference for certain races or ethnicities, or that excludes people with disabilities, can be illegal and can give the impression that your property is not inclusive or welcoming. This can damage the reputation of your property and make it less appealing to potential renters who value diversity and inclusivity.
Misleading language, on the other hand, can also damage the reputation of your property and make it less appealing to potential renters. For example, using language that exaggerates the features or amenities of your property, or that misrepresents its location or condition, can give the impression that your property is not trustworthy or transparent. This can be a major turn-off for potential renters who value honesty and accuracy.
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Furthermore, using language that could be discriminatory or misleading can also make it more difficult for potential renters to make informed decisions about your property. If your property listing contains false or exclusionary information, it can be difficult for potential renters to get a clear picture of what your property is like and whether it meets their needs. This can lead to misunderstandings and frustrations, which can ultimately harm the success of your property on the market.
Overall, using language that is inclusive, accurate, and transparent in a rental property listing is crucial for its success on the market. By avoiding discriminatory or misleading language, your property can be more appealing and trustworthy, and it can ultimately attract more interest and success.
