Image c/o LEGO.

Denmark’s LEGO House has officially opened to the public. Bjarke Ingels Group’s ‘House of the Brick’ took four years to build and is filled with 25 million LEGO bricks.

LEGO House was built in the small town of Billund, where the iconic LEGO brick was invented.

Today, the unique space promises visitors the ultimate LEGO experience, complete with exhibitions, experience zones and LEGO-themed architecture, restaurants and public spaces.

Image c/o LEGO.

Now a year-round destination, LEGO House expects to welcome 250,000 visitors annually.

Image c/o LEGO.

Bjarke Ingel’s architecture firm BIG designed the toy-like building to look like 21 giant plastic LEGO bricks stacked together. The rectangular blocks, clad in textured clay tiles, are staggered and create publicly accessible rooftop spaces.

Image c/o LEGO.

If LEGO is your thing, the experience zones are where it’s at. The zones include two exhibition areas and four play areas divided into two colour-coded zones. Each colour represents a special aspect of play and learning.

Image c/o LEGO.

Blue stands for cognitive skills, red for creative skills, green for social skills and yellow for emotional skills.

Image c/o LEGO.

Third-generation LEGO owner, Kjeld Kirk Kristiansen said it has been a dream to create a place which would give visitors the ultimate LEGO experience: “With LEGO House, we celebrate creativity and the strength of learning through play. When they play, children learn the basic skills that they need, such as creativity, collaboration and problem-solving abilities,” he said.

Denmark’s LEGO House also features three restaurants, a LEGO store (of course!) and a conference room, as well as the 2,000 square-metre LEGO Square.

If you’re headed to Billund anytime soon, you can purchase tickets here.

Related stories

NO COMMENTS

LEAVE A REPLY