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For landlords writing their own property ads, it’s clear that having the right message, quality photos and professional presentation is crucial to success in finding the best tenant. 

According to our market analysis, 46% of the Australian rental property market is managed by private landlords.

Tenants are embracing the opportunity to rent through a private landlord and enjoy the ease of a closer relationship with the person managing their new home.

Any landlord who has undergone the challenging search for the best tenant would know it’s more cost-effective to keep a tenant on the lease than to find a new one.

Applying your marketing efforts to ensure your property is advertised to the right pool of renters will help to increase the value of your property and allow for the ability to fetch a higher rental rate.

At Rent.com.au, we do a lot of research to understand our users in order to serve them better. We canvassed our renter database to find out what they determined were key factors in a ‘good listing’ during their property search.

For landlords writing their own property ads, it’s clear that having the right message, quality photos and professional presentation is crucial to success in finding the best tenant.

Our insights reveal that 31% of renters look for photos showing cleanliness and 22% for property design and features. Moreover, we can see that renters are interested in more than just price. Respondents said they filter their property criteria by the number of bedrooms (46%), the type of property (25%), the number of bathrooms (13%) and weekly price (just 11%).

So while price might not be the key factor determining the number of views and enquiries on your property, it’s important to recognise that savvy and intelligent renters are very in tune with what the fair market rental amount should be.

Landlords who have any doubt about whether their property is correctly priced within their local market can access rent.com.au’s RentReports, a detailed property market report to help them price their property competitively.

In the search process, we can see renters want key descriptors such as best features, words and images that entice prospective tenants to view your property. All-too-often, listings are uploaded that don’t directly engage a renter, showing only a few basic facts on the property and a number of average photos.

Furthermore, our data shows that renters are interested in extra features such as air-conditioning, the lease period, the property’s location relative to nearby shops, public transport and parks, and whether pets will be considered in the lease.

Remember, the aim of a successful property ad is to attract and inform your prospective tenant and encourage strong property enquiry that translates to the best tenant for your investment.

A key consideration should be where you advertise your property. Landlords who are serious about renting out their investment and finding quality tenants should consider advertising on rent.com.au, which specifically caters to renter needs.

Find your next tenant faster with Australia’s #1 website dedicated to rental property, rent.com.au.

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1 COMMENT

  1. Great information. Many thanks for this initiative. Would be good to have specific info on the types of properties and features renters are looking for in the suburb that we own or are looking to acquire rental properties.

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