How to craft the perfect property listing

Attention landlords and property investors: it’s time to step up your online rental game. With most renters searching for properties online, your listing needs to stand out. But don’t worry; creating the perfect ad isn’t as daunting as it may seem.

With these five tips, you can create listings that should bring in the perfect tenant for your home.

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1. Inject a little personality

Imagine for a moment that you’re looking for an apartment to rent. You’re scrolling through hundreds of listings on Which one catches your eye?

Ensure that your online rental listings stand out from the competition. One effective way to do this is to add personality to your listings. This can be achieved through professional-quality photographs and a unique headline.

Be sure to include your contact information, as this signals your investment in your properties and your willingness to speak with potential renters directly.

By implementing these strategies, you can improve the chances of attracting interested renters to your properties.

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2. Put your best foot forward

To make your online rental listing stand out, it is important to highlight the best features of your property.

It’s worth crafting your ad assuming the user skims the search results, scanning for keywords. Organise the information in your listing accordingly.

Mention your property’s best feature prominently in your listing, ideally in the headline. This will give prospective renters a reason to click on your listing and read more.

To create a compelling headline for a property listing, you should aim to be clear, concise, and attention-grabbing. Here are some examples of effective headlines for property listings:

  1. “Cosy fireplace and private courtyard in 2-bedroom unit”
  2. “Stunning rooftop views in this 3-bedroom apartment”
  3. “Spacious 4-bedroom home with backyard and pool”
  4. “Luxurious master suite with Jacuzzi tub and walk-in closet”
  5. “Beautiful, historic building with high ceilings”
  6. “Convenient downtown location with easy public transportation”
  7. “Gourmet kitchen with stainless steel appliances”
  8. “Gorgeous hardwood floors and large windows throughout”
  9. “Private parking and storage included in 2-bedroom apartment”
  10. “Community amenities include fitness centre, pool, and playground”

These headlines provide clear and concise information about the property and its features while also being attention-grabbing and appealing to potential renters.

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3. Keep it clear and simple

To maximise the performance of your property listing, it is important to be brief and direct.

Prospective renters are unlikely to read through long blocks of text to find the information they are looking for. Instead, they will scan the search results for headlines on properties that meet their initial criteria, such as the number of bedrooms, type of property, and location.

To make it easy for renters to find this information, include it in the headline and other key details prominently in the listing.

In the body of the listing, use bullet points and short sentences to break up your text and make it easy to read. Use a balanced mix of descriptive language and factual statements to provide an engaging and informative listing.

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4. Is your home pet-friendly or environmentally focused?

Include information about pet-friendliness and environmental initiatives in your property listings to appeal to potential renters with specific lifestyle preferences.

Pet owners will often limit their search to properties that allow pets, so it is important to mention if your rentals are pet-friendly.

Renters interested in protecting the environment will also be attracted to rentals with eco-friendly features and policies, such as recycling options and energy-efficient appliances.

By highlighting these features, you can appeal to a broader range of potential renters and improve the chances of filling your rentals.

5. Are you offering a great deal? Explain why

This is an excellent opportunity to highlight the competitive rental price for your property to attract potential renters looking for great deals.

High rents can be a deal breaker for many renters, but expensive rentals often have high prices because they offer features or benefits that other properties do not.

To make your property stand out, focus on why your rental price is competitive compared to similar properties in the area.

Your property doesn’t have to be cheap, but it should be competitive with other rentals in the neighbourhood. If you can offer more affordable prices or better features than other homes, mention this in your listings.

By following these tips, you can create attractive and competitive rental listings that will help you fill your vacancies quickly.