Traffic to leading Australian rental property website rent.com.au has rocketed. Not only has organic traffic to the site improved, but app users are taking hold, and the number of Renter Resumes created by prospective tenants has jumped to new highs.

In January 2020 alone, visits to rent.com.au jumped by more than 26% from the same time last year to over 1.8 million site visits. With this trend continuing well into February, this bears well for listing agents.

The number of Renter Resumes created on rent.com.au has grown by more than 70%, compared to last January. With well over 30,000 resumes created in January 2020, it’s clear that tenants recognise the need to better prepare themselves when applying for rentals in Australia.

Sources: Google Analytics, Apple Store, Google Play, and internal rent.com.au data.

Of course, what this means for property managers is that applicants coming through rent.com.au have improved tenant qualifying data. Many Renter Resumes now include a pre-checked identity verification through Equifax, as well as National Tenancy Database history.

David Berridge, rent.com.au’s National Agent Services Manager, said it’s worth looking for renters who have gone to the trouble of extra preparation with their Renter Resume. “By providing this additional information, they’re demonstrating to property managers that they’re highly motivated applicants with a good, clear tenant history,” he said. “It’s going a long way to help them get shortlisted for properties they apply for.”

In late 2019, rent.com.au launched its tenant endorsements feature. The tool, built into the Renter Resume process, enables applicants to seek endorsements from previous property managers on key-valued tenant criteria.

This LinkedIn-style approach can offer an even richer insight into applying tenants, making the assessment process even more reliable for property managers.

With the start of 2020 delivering strong results and flowing through to higher enquiries and applications for listing rent.com.au agents, ensuring rent.com.au is part of your agency’s overall marketing plan has never been more important.

Off the back of escalating costs from other major real estate portals, and, in one case, the removal of an agency’s business name from their rental listings, the ability to list vacancies at no cost, with low-cost upgrade options, is of great benefit to property management teams.

Property managers, if your agency isn’t currently listing on rent.com.au, you can find more details at https://www.rent.com.au/agents/plans, or contact our Customer Care team on 1300 736 810 or agents@rent.com.au.


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