Putting your business or team forward for a PPM Group Award can bring many benefits beyond the title.
To gain an insight into the process, we spoke with Michelle Williams, who created @home Property Management Solutions and whose team has been behind 10 winning submissions with PPM Group in the past.
What motivates you and your team to do the work you do?
Michelle: I think to do property management well, you need to love it for the diverse and challenging industry that it is. What motivates us all the most is receiving great feedback from clients and customers after helping them with what is often a stressful time.
When you consider our role in its full capacity it is an enormous responsibility and one that will naturally attract conflicts. Being a part of awards has been something we have done from day one and this in itself motivates us to keep climbing higher when we think we have reached the pinnacle. We understand that the moment we become complacent we fast become irrelevant.
That in mind, why do you think it’s important to make time to enter awards for your team internally and your business, externally?
Michelle: As a team, we all get excited about entering awards because it is an opportunity to look back at what we have achieved as a collaborative team. We set some pretty tough targets and it is so rewarding when we achieve our goals together. We also love the thrill of the competition; being recognised as a national award finalist or winner is an exciting time for everyone to celebrate. Property Management can be a pretty tough gig, so the acknowledgment and opportunity to celebrate with your teammates makes it all worthwhile.
it takes a commitment to achieve this level of success and it is possible that you won’t achieve it without the entire team onboard with a clear vision and common goal.
Let’s face it, there is never any ‘spare time’ in Property Management! We can, however, make the time if we really want to achieve something great. It is no different to how you run the business, you can simply do the tasks reactively and get the job done or you can make a decision to be exceptional and stretch yourself to provide an extraordinary experience.
My advice after entering multiple awards over the years is this. “If you are going to do a job, do it properly”. Don’t rush the process because it will come across in your submission. Allow a couple of hours a week for 6 weeks and answer each question correctly, in the right format and make it visually appealing (use images if you can). It is also important to back up your statistics with data, KPIs and statements.
So why have you chosen to enter the PPM Awards specifically in the past?
Michelle: Entering multiple awards and on a number of occasions winning has been a critical element of our growth, development and marketing strategy. As a startup business in 2009, we had a limited budget for marketing and a brand that was completely new in a small town with agencies that had been around for 100 plus years. It was essential that we were able to create credibility in our marketplace and supercharge our branding in a short period of time.
To do this it needed to start with hard work to achieve our growth goals and as soon as we did in the first year we entered a ‘successful startup award’ that was the first notch in our belt and the beginning of trust around the @home brand in our area. We understood that we then needed national recognition to take it to the next level, this meant setting some even bigger targets in order to compete with some of the leading industry brands.
I am not going to gloss over the fact that it takes a commitment to achieve this level of success and it is possible that you won’t achieve it without the entire team on board with a clear vision and common goal. You will not achieve extraordinary things by being ordinary. The satisfaction when you get there is completely worth the perseverance.
Any final thoughts?
Michelle: One of the most powerful marketing strategies is trust in a brand and creating leads through word of mouth. It is not enough to say you are the best anymore because we are all singing the same song. Demonstrating that you are the best at what you do comes in the form of awards and testimonials, what people think and say about your brand.
To achieve this you must have a business model that is sustainable long-term; you should not underestimate the power of a long-term business plan, this creates the platform, vision and pathway to success.